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Guest Commentary | Measure O would stop plans for a luxury hotel

By Santa Cruz Sentinel | September 29, 2022 at 5:00 a.m.


If you have any doubt that Measure O would stop the hotel and its associated gentrification, follow the money. Barry Swenson Builders, (a likely candidate for hotel/ garage construction) put in $10,000 against Measure O. Developer Owen Lawler, who brokered the hotel deal, contributed $2,500. And counting.


There is a certain poetic justice in the way that Measure O would stop both projects. In hindsight, the publicly acrimonious garage deal was mirrored by a privately quiet hotel deal, supported by two years worth of closed session City Council meetings...



--Micah Posner lives just across the river from downtown. He was on the City Council from 2012 to 2016.

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